Recently a friend of mine asked me if everything was right with me and my company. I had confirmed in the affirmative. The reason why he asked was that my recent posts have tended towards negative. I felt that an explanation was due regarding this issue. Starting a new company and running it on my own was not and is not and will not be a simple task.

I have always wanted to run a business where I get a chance to interact with people and it is one of the reasons why I started the PC Sales and Services division of Zyxware. It is very interesting to watch human behavior and very challenging to interact with people through a commercial transaction. I see different kinds of people and different kinds of behaviors. Yesterday I came across a gentleman who was working in a government organization and who wanted me to help him bend a rule to get some extra cash.

My pricing strategy at Zyxware is to price products as cheap as possible with the hope of building volumes and of building market penetration. We offer one of the cheapest prices for laptops in India and as a result we get queries from all over India. Additionally I don't believe in gimmicks like marking up the prices and giving discounts or giving free gifts as I feel that they amount to deception. In spite of all this people still surprise me with their mindsets about seller behaviors.

Some time back I had blogged about building owners manipulating the interpretation of building codes to construct illegal structures near roads being widened in Trivandrum. The Corporation of Trivandrum decided to take stern action against this and decided to demolish all buildings that had been built without proper sanctions near the roads being widened. The demolishing team turned off the local electric power distribution for their work and this left Zyxware in almost 1 1/2 days without electricity.

I am not a music buff. As a matter of fact, I don't listen to any music at all. I never listened to music while at school. I started listening to music while at my college during my bachelors degree. That was just an experiment and I soon lost my interest, if at all there was any. There was however one song that came out sometime during that period that really caught my attention, not because of the music but because of the lyrics. It was "It's my life" by Jon Bon Jovi.